BLESSING PETER

Corporate Communications & Brand Management Professional

Lagos, NG.

About

A results-driven Corporate Communications and Brand Management Professional with over 5 years of progressive experience across financial services, fintech, and real estate sectors. Proven ability to craft compelling narratives, manage high-impact media relations, and execute integrated communication strategies that consistently enhance corporate reputation and achieve business objectives. Successfully boosted brand visibility by up to 40% and engagement by 50% through strategic campaigns and stakeholder alignment in competitive markets.

Work

Eazzy Tranzact (Subsidiary of Eazzy Holdings Group)

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Marketing & Communications Manager

Lagos, Lagos, Nigeria

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Summary

Spearheaded corporate communications and brand management across multiple subsidiaries, driving significant improvements in brand visibility and engagement.

Highlights

Directed corporate campaigns that significantly improved brand visibility by 40% within one year across multiple subsidiaries of a holding group.

Led integrated digital and offline communication plans, increasing overall brand engagement by 50% through strategic content and outreach.

Strengthened stakeholder engagement and corporate reputation by building strategic partnerships with tier-1 media outlets and managing structured media relations.

Spearheaded corporate communications strategy across multiple subsidiaries, ensuring brand consistency and executive alignment with business objectives.

Developed and distributed high-impact press releases, executive speeches, and thought-leadership content for leadership, ensuring consistent brand messaging.

Supported critical PR initiatives for banks and financial institutions, enhancing brand positioning and market reputation within the competitive banking sector.

MigraPay (Fintech)

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Corporate Communications & Marketing Specialist

Remote, Lagos, Nigeria

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Summary

Designed and executed corporate communication campaigns for a fintech startup, significantly enhancing brand recognition and partner trust.

Highlights

Improved brand recognition by achieving a 35% increase in media mentions through proactive media outreach and targeted journalist engagement.

Designed and executed impactful corporate communication campaigns that fostered trust and strengthened relationships with key B2B partners.

Produced and distributed essential communication materials, including press releases, internal newsletters, and PR briefs for product launches and corporate updates.

GTEXT Homes (Real Estate)

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Marketing & Communications Associate

Lagos, Lagos, Nigeria

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Summary

Developed and implemented marketing communications and PR strategies for a leading Nigerian real estate firm, attracting high-value clients and enhancing brand visibility.

Highlights

Drove successful brand visibility campaigns that directly attracted over 200 high-value clients, significantly contributing to business growth for a leading real estate firm.

Developed and implemented robust marketing communications and public relations strategies tailored for the dynamic Nigerian real estate market.

Coordinated comprehensive media coverage and managed reporter/journalist relations, drafting effective press kits for key initiatives and property launches.

Organized and executed corporate events and investor communications, ensuring seamless information flow and positive stakeholder engagement.

Various Clients (Bondly, Stephanie John & Associates, XL FM, My Girlfriend’s Closet)

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Communications & Media Specialist (Consultant)

Lagos, Lagos, Nigeria

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Summary

Provided expert communication and media strategy consulting to diverse organizations, enhancing client visibility and campaign effectiveness.

Highlights

Managed client communications and developed targeted PR campaigns, ensuring alignment with diverse organizational objectives across various industries.

Strengthened media visibility for multiple clients through strategic journalist outreach and effective digital media management.

Delivered tailored communication strategies that addressed unique challenges and opportunities for a portfolio of diverse organizations.

Education

Kogi State University

Anyigba, Kogi, Nigeria
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B.Sc. Mass Communication

Languages

English

Certificates

Corporate Banking & Financial Communications Exposure

Coronation Bank

Corporate Communications Training

LinkedIn Learning / Comms Avenue

Digital Marketing & Analytics

Google, HubSpot, Meta Blueprint

Skills

Corporate Communications & PR

Corporate Communications, Public Relations, Press Release Writing, Editorial Support, Media Relations, Stakeholder Engagement, Executive Messaging, Internal Communications, Crisis Management, Reputation Management, Financial Communications, B2B Communications, Journalist Engagement, Strategic Partnerships.

Brand Management & Marketing

Brand Strategy, Brand Management, Campaign Planning, Campaign Execution, Digital Marketing, Social Media Communications, Marketing Analytics, Reporting, Brand Positioning, Brand Visibility.

Content Creation

Reports, Speeches, Thought-Leadership Content, Internal Newsletters, PR Briefs, Press Kits, Campaign Copy.

Project & Event Management

Corporate Events, Investor Communications, Project Coordination.

Industry Expertise

Financial Services, Fintech, Real Estate.

BLESSING PETER